CityAuction · A venture of Estabizz Fintech Private Limited
CityAuction
Auction · Assets · Capital · Resolution
About CityAuction

Built from Experience.
Designed for What Comes Next.

CityAuction was born from a simple observation: valuable institutional assets often struggle to find the right audience, while serious buyers struggle to find, understand and evaluate those opportunities.

We are building CityAuction to bring those two sides closer—with better discovery, clearer information and a more connected transaction journey.
Why CityAuction exists

The Auction Market Has Information. What It Often Lacks Is Connection.

The auction ecosystem is not short of notices. It is short of structured discovery, context and relevant buyer access.

The Buyer Problem

Opportunities are fragmented.

Buyers often search across newspapers, bank websites, e-auction portals and statutory notices—then still need to understand what the opportunity actually means.

The Institution Problem

Publication does not always create discovery.

An asset can be properly advertised and still fail to reach the people who have the capital, intent and ability to acquire it.

The CityAuction Opportunity

Bring the market closer together.

CityAuction is being built as the connection layer between institutional assets, serious buyers, professional support and the authorised auction process.

Professional workspace representing the experience behind CityAuction
Our story

Ten Years of Seeing What Others Often Overlook.

Our journey with auction properties began in 2016—through years of working around properties, sale notices, financial institutions, documents, bidder queries, inspections and buyers trying to make sense of an unfamiliar process.

We saw potentially valuable assets remain unnoticed because the right buyer never found them. We saw serious buyers step away because the process looked more complicated than it really was. And we saw institutions complete every required publication step while still struggling to generate meaningful market attention.

Those experiences shaped CityAuction.

Not as another page carrying auction notices, but as a marketplace built around discovery, understanding and better market access.

“For someone, it is an asset under auction. For someone else, it could be the beginning of something remarkable.”
Experience in numbers

Experience Gives Perspective. Technology Gives It Scale.

These numbers reflect the cumulative experience and network associated with the promoters/team, including work preceding the launch of CityAuction.

10+ YearsAuction-market experience
100+Banks & institutions across our experience
5,000+Auction properties / opportunities across our experience
5,000+Buyer & investor network

The above should not be construed as the number of current CityAuction institutional partners unless specifically identified as such.

What we believe

The Principles Behind CityAuction.

The brand is being built around a few simple ideas that guide how we present opportunities and how we want users to experience the market.

Opportunity Over Distress

An institutional asset may have entered the market through recovery or liquidation, but its future value is defined by what the next owner can do with it.

Clarity Over Noise

More listings do not automatically create better decisions. We want to make the information that matters easier to find and understand.

Knowledge Before Participation

Reserve price alone should never be the basis of an acquisition. Title, possession, dues, condition and auction terms matter.

Relevant Reach Over Mere Visibility

For institutions, the goal is not simply to show an asset to more people. It is to show it to people capable of acquiring it.

Human Judgement Remains Central

Technology can organise information and reduce friction. The investment decision remains with the buyer.

Trust Must Be Earned

We prefer precise disclosures, defined verification and qualified professional support over broad marketing assurances.

“Price creates interest. Understanding creates conviction.”
Who we serve

Built for Both Sides of the Transaction.

CityAuction is intended to serve the people looking for opportunities and the institutions looking for the right market.

Buyers & Investors

Individuals, HNIs, businesses and investors searching for residential, commercial, industrial, land and other auction opportunities.

Developers & Corporates

Businesses seeking land, industrial assets, commercial premises, machinery or strategic acquisition opportunities.

Banks, NBFCs & ARCs

Institutions seeking better asset presentation, relevant buyer discovery and structured distribution support.

Liquidators & Professionals

Liquidators, Insolvency Professionals and other authorised stakeholders looking to improve market reach for eligible assets.

The CityAuction ecosystem

One Marketplace. Two Journeys.

For Buyers & Investors

From Discovery to Acquisition

Find relevant opportunities, understand the asset, access optional professional support and connect to the authorised auction process.

DiscoverUnderstandEvaluatePrepareParticipateAcquire
For Institutions

From Asset Onboarding to Market Reach

Structure the asset, present it clearly, distribute it to relevant buyers and support the transaction workflow around the authorised sale process.

OnboardPositionDistributeEngageConnectCoordinate
Where we are going

The Future Is Not Another Listing Portal.

Our ambition is to build CityAuction into a connected digital infrastructure for institutional asset discovery and transaction support.

For buyers, that means a journey where search, alerts, documents, diligence, financing support, auction participation and post-auction completion can increasingly sit within one connected experience.

For institutions, that means a platform capable of supporting asset onboarding, investor discovery, bidder engagement, auction connectivity, MIS and post-auction workflows.

“Our ambition is not to digitise auction notices. It is to modernise how institutional assets are discovered, evaluated and taken to market.”
CityAuction MarketplaceDiscovery of institutional auction assets.
CityAuction Investor DeskDue diligence, valuation and acquisition support through eligible professionals and service partners where engaged.
CityAuction AlertsPersonalised opportunity discovery based on a buyer's mandate.
CityAuction InstitutionalAsset distribution, buyer engagement and workflow support for Banks, NBFCs, ARCs and Liquidators.
CityAuction EnterpriseFuture institutional technology and e-auction infrastructure capabilities, subject to applicable requirements and implementation.
Our promise

What You Should Expect from CityAuction.

We Will Explain Our Role Clearly.

CityAuction will distinguish between marketplace support and functions legally performed by the auctioning institution, Liquidator, Recovery Officer or authorised e-auction provider.

We Will Not Treat “Verified” as a Guarantee.

Verification of auction information will not be presented as automatic certification of title, possession, encumbrances or market value.

We Will Keep the Decision with You.

CityAuction may help you find and understand an opportunity, but the decision to participate and acquire remains entirely yours.

CityAuction

See Beyond the Auction.

Discover institutional asset opportunities if you are looking to acquire. Bring an asset to CityAuction if you are looking for the right buyer market.