Land & Buildings
Residential, commercial, industrial, agricultural and other immovable assets.
Liquidate an Asset
Your Asset Deserves More Than Publication.
It Deserves the Right Buyer Market.
CityAuction helps Banks, NBFCs, ARCs, Liquidators, Insolvency Professionals, Financial Institutions, Corporates and asset owners take assets to market through structured presentation, targeted buyer discovery, bidder engagement and transaction coordination.
We do not replace the statutory seller, Liquidator, Recovery Officer or authorised e-auction platform. We help the asset reach the market more intelligently.
BanksSecured assets / NPA sales
NBFCsRecovery-linked asset sales
ARCsResolution & recovery assets
Liquidators / IPsIBC / liquidation sales
CorporatesSurplus / non-core assets
Asset OwnersSpecialised asset monetisation
What can be liquidated
Far More Than Property.
Institutional liquidation can involve individual assets, asset clusters, businesses, financial assets and rights. CityAuction should be capable of presenting each category in a format buyers can understand.
Plant & Machinery
Production lines, equipment, utility assets, scrap and specialised machinery.
Going Concern
Corporate debtor / business operations offered as a going concern, subject to applicable process terms.
Slump Sale / Set of Assets
Land, building, machinery, financial assets or multiple asset parcels sold collectively.
Vehicles & Other Assets
Cars, commercial vehicles, inventory, furniture, fixtures and other movable assets.
Securities & Investments
Shares, investments, financial interests and other transferable securities where lawfully saleable.
Receivables & Claims
Loans, advances, receivables and other recoverable financial claims offered for assignment or transfer.
NRRA / Litigation-Linked Rights
Not readily realisable assets, avoidance-related claims and similar rights, where permitted under the governing framework.
How liquidation support works
From Asset Onboarding to Buyer Conversion.
The statutory sale process remains with the competent seller or authorised auction route. CityAuction focuses on making the asset easier to discover, understand and engage with.
01
Onboard
Collect asset particulars, legal route, reserve / indicative value, images, documents, inspection terms and auction timeline.
02
Structure
Convert technical source material into a buyer-friendly asset profile without diluting legal disclosures.
03
Position
Define buyer segments, use cases, location context, commercial potential and the right presentation strategy.
04
Distribute
Take the asset to relevant buyers, investors, developers, businesses, HNIs and strategic acquirers.
05
Engage
Capture enquiries, manage lead stages, coordinate permitted inspections and respond to information requests.
06
Qualify
Organise bidder KYC / eligibility workflow and connect prospects to the authorised EMD and auction process.
07
Auction Connectivity
Route eligible bidders to the Bank, Liquidator, Recovery Officer or appointed e-auction service provider.
08
Close & Report
Support communication, post-auction coordination and institutional MIS on the buyer funnel and outcome.
“Publication satisfies a process. Market discovery creates participation.”
All-in-one liquidation services
Everything Around the Auction That Helps the Market Work Better.
The page should allow an institution to understand, in one place, exactly where CityAuction can add value around the authorised sale process.
Asset Intelligence & Packaging
Build a structured digital asset profile from scattered source material.
- Asset summary
- Photo / video organisation
- Location & access context
- Reserve / indicative value display
- Sale-stage timeline
Investor Marketing
Move beyond passive publication to targeted market discovery.
- Buyer segmentation
- Digital distribution
- Investor alerts
- Direct outreach
- Campaign landing page
Lead & Enquiry Management
Give the seller visibility into the buyer funnel.
- Lead capture
- Interest qualification
- Follow-up status
- Site-visit requests
- Bid-intent tracking
Bidder Onboarding Support
Help prospective bidders understand the required process.
- KYC document checklist
- Eligibility documentation
- Process-document support
- EMD guidance
- Auction-route connectivity
Inspection Coordination
Organise controlled asset access where the seller permits inspection.
- Appointment requests
- Seller coordination
- Attendance tracking
- Buyer questions
- Inspection feedback
Institutional MIS & Reporting
Track what happened between publication and auction.
- Views & enquiries
- Qualified leads
- Data-room access
- Inspection requests
- Participation funnel
Buyer due diligence room
Give Serious Buyers the Information They Need to Decide.
A controlled data room can reduce repetitive queries and help eligible prospects understand the asset before the bid deadline.
“Better information does not guarantee a bid. It improves the quality of the buyer's decision.”
Auction / Sale NoticeLatest notice, corrigenda and process documents.
Asset ScheduleDescription, survey details, lot composition and inventory.
Title / Ownership RecordsDocuments made available by the authorised seller.
Valuation MaterialValuation or reserve-price support where permitted for sharing.
Photographs / VideosCurrent available visual records of the asset.
Inspection InformationDates, access procedure and authorised contact details.
Bidder DocumentsKYC, eligibility, undertaking and bid-submission requirements.
Q&A / ClarificationsSeller-approved responses, addenda and material updates.
Sale structures
One Asset-Sale Page Should Support Multiple Liquidation Structures.
The governing legal framework and authorised seller determine the method used. CityAuction should be able to present and support the workflow around each structure.
E-Auction
Buyer discovery, bidder preparation and connectivity to the authorised online auction platform.
Re-Auction / Revised Sale
Refresh the campaign when reserve price, timeline, lot structure or other sale terms are revised by the competent seller.
Going Concern / Slump Sale
Present the business, asset perimeter and process documents in a format appropriate for strategic acquirers.
Other Permitted Sale Routes
Support buyer discovery around private sale, negotiated sale or other lawful disposal methods where the governing process permits.
Buyer discovery & distribution
Do Not Market Every Asset to Everyone.
A residential property needs a different audience from a running factory. A wind turbine needs a different buyer pool from a portfolio of receivables. A going-concern sale requires strategic acquirers, not ordinary property leads.
CityAuction should build a buyer-discovery plan around the asset—not force every asset into the same marketing template.
“The objective is not maximum impressions. It is maximum relevance.”
CityAuction Marketplace
Structured searchable listing and asset page.
Structured searchable listing and asset page.
Personalised Buyer Alerts
Notify users whose mandates match the opportunity.
Notify users whose mandates match the opportunity.
Strategic Buyer Outreach
Direct engagement with relevant businesses and acquirers.
Direct engagement with relevant businesses and acquirers.
Developer / Investor Network
Reach buyers by asset class and geography.
Reach buyers by asset class and geography.
Professional Network
Engage advocates, CAs, CSs, IPs, brokers and intermediaries where relevant.
Engage advocates, CAs, CSs, IPs, brokers and intermediaries where relevant.
Digital Campaigns
Targeted campaign pages, search visibility and permitted digital outreach.
Targeted campaign pages, search visibility and permitted digital outreach.
WhatsApp / Email Alerts
Consent-based communication to matched prospects.
Consent-based communication to matched prospects.
Site Visit Funnel
Convert interest into qualified inspection requests.
Convert interest into qualified inspection requests.
Institutional dashboard
Know What Is Happening After the Notice Goes Live.
A meaningful institutional product should show activity, not merely host a listing.
Market Reach
Track listing views, alert delivery, campaign reach and buyer-source channels.
Buyer Funnel
Track enquiries, qualified prospects, document requests, inspection interest and bidder readiness.
Process Status
Track notices, corrigenda, key dates, seller actions, auction connectivity and post-auction status.
Institutional FAQs
What Sellers Usually Want to Know.
Does CityAuction itself conduct the statutory auction?
Not by default. The competent Bank, ARC, Liquidator, Recovery Officer, authorised seller or appointed e-auction service provider conducts the sale process as applicable. CityAuction's role is market discovery, presentation, bidder engagement, transaction-support workflows and auction connectivity unless a separate authorised role is expressly established.
Can CityAuction list liquidation assets other than property?
Yes. The page is designed to support land and building, plant and machinery, vehicles, securities, receivables, asset sets, going-concern sales, slump-sale structures and other transferable assets or rights, subject to the governing legal process.
Can a Liquidator use CityAuction even if the auction happens on another portal?
Yes. CityAuction can operate as the discovery, asset-presentation and bidder-engagement layer while eligible bidders are ultimately directed to the designated auction portal or process specified by the Liquidator.
Can CityAuction support re-auctions and corrigenda?
Yes. The asset page and campaign can be updated to reflect revised dates, reserve price, lot structure or other changes approved and published by the competent seller. Prior versions and material updates should be clearly controlled.
Can buyers be given access to a data room?
Yes, subject to seller approval, confidentiality controls and the nature of the information. The platform can be designed to manage registration, access controls, document acknowledgements and Q&A workflows.
What reporting can the seller receive?
Potential reporting can include buyer reach, enquiries, lead source, data-room access, inspection requests, qualified-bidder funnel, campaign status and other agreed MIS without representing such data as guaranteed auction participation.
Start the conversation
Have an Asset That Needs the Right Market?
Share the asset, sale context and current stage with the CityAuction Institutional Desk. We can structure the buyer-discovery and transaction-support layer around the authorised sale process.